Available for work · Remote / Hybrid, UK

Turning raw data
into clear decisions

I'm Getrude Preko — a data analyst with hands on experience turning messy datasets into dashboards, models, and stories that drive meaningful outcomes.

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Skills & Tools

Python
Working proficiency
SQL
Working proficiency
Tableau
Working proficiency
Power BI
Working proficiency
Streamlit
Working proficiency
dbt
Basic Knowledge
Pandas / NumPy
Working proficiency
BigQuery / Snowflake
Basic Knowledge
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Selected Projects

Retail Analytics
Customer Churn Prediction Model

Built an end-to-end churn prediction pipeline for a 200K-customer retail brand. Achieved 87% recall, enabling proactive retention campaigns that reduced churn by 19%.

Python XGBoost BigQuery Tableau
Finance
Executive KPI Dashboard Suite

Designed a real-time Tableau dashboard suite consolidating data from 6 sources, replacing 14 hours/week of manual reporting and serving 35 stakeholders daily.

Tableau SQL dbt Snowflake
Healthcare
Patient Wait-Time Optimisation

Analysed appointment and staffing data for an NHS trust to identify bottlenecks. Recommendations reduced average wait time by 23 minutes across 4 outpatient departments.

R ggplot2 PostgreSQL Power BI
E-commerce
A/B Test Analysis Framework

Standardised experimentation analysis across a £50M e-commerce platform, implementing Bayesian A/B testing to improve decision-making speed by 3×.

Python SciPy Pandas Looker
Marketing
Multi-Touch Attribution Model

Replaced last-click attribution with a data-driven Markov chain model across 8 digital channels, revealing that 34% of budget was misallocated.

Python GA4 BigQuery Tableau
Supply Chain
Inventory Demand Forecasting

Built a time-series forecasting system using Prophet and SARIMA, reducing overstock costs by £2.1M annually across a 3,000 SKU catalogue.

Python Prophet SQL Power BI
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Experience

2022 — Present
Senior Data Analyst
Fieldstone Analytics, Edinburgh

Leading analytics for three client verticals (retail, finance, healthcare). Mentoring two junior analysts, setting data quality standards, and owning the end-to-end delivery of insight products for C-suite stakeholders.

2020 — 2022
Data Analyst
Greystone Commerce, Glasgow

Owned the analytics function for a £50M e-commerce platform. Built the company's first self-serve BI environment and migrated reporting from Excel to Tableau, saving 20+ hours per week across the team.

2018 — 2020
Junior Data Analyst
Meridian Digital, London

Supported campaign performance reporting and audience segmentation for a digital marketing agency. Developed proficiency in SQL, Python, and Google Analytics across 15+ client accounts.

2014 — 2018
BSc Mathematics & Statistics
University of Edinburgh

First Class Honours. Dissertation on time-series anomaly detection in financial markets. Relevant coursework in probability, linear models, and computational statistics.

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Get in Touch

Let's work on something interesting

Whether you need analytical horsepower for a project, a dashboard that actually gets used, or just want to talk data, my inbox is open.

Say hello →